Yle is Finland's national public broadcasting company, founded in 1926. One of Yle’s big missions is to unite the people of Finland through knowledge and stories. To demonstrate their mission, we created “You are a part of something bigger” -campaign.
The first installment of the campaign is a series of films where strangers meet for the first time without seeing each other first. This way, people could start to talk to each other without prejudices. We wanted to find out if there’s something bigger that unites us beyond biases. It turns out that there actually is, check the whole series here:
My role: Creative direction, concept design, idea creation